AMAZON FRESH BRAND AWARENESS CAMPAIGN
As an art director for Amazon Fresh, one of my first assignments was providing assets and direction for a series of OOH ads that were going to be placed at Climate Pledge Arena in Seattle. Photography and video segments were leveraged from our existing content due to timing. We were able to put together attention-grabbing creative that raised awareness of the Amazon Fresh brand in the Seattle area.
Creative Director: Ruth Arellano
Art Director: Jimena Lopez
Agency: Eg+
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