The goal of this project was to create a coupon template that allowed us to maintain consistency week to week as we promoted different categories and offers for our customers to engage with as they shop. As AD and Designer I reviewed existing coupons and assessed the edits that needed to happen in order to align the look & feel to the current brand standards. I searched through existing photography and stock websites to find photography that represented the department or product featured and made image composites of those photos as needed. 

Design, Art Direction, Composite GIF Creation: Jimena Lopez
Creative Director: Ruth Arellano
Marketing Partner: Gina Vella