GREENWISE MARKET GIPHY

I was fortunate to be an art director on this fun project. Because Publix GreenWise Market is such an energetic brand and we wanted to have a stronger presence on social media, GIPHY was the perfect place to let our creativity shine. These social stickers feature grocery and food-themed animated quirky illustrations. Since these GIFs were created, they have been collectively viewed over 1 Billion times across all platforms (source: GIPHY) and even turned into real physical stickers we used to promote them in-store. My favorite part was finding and working with an illustrator whose work aligned with the PGWM brand (and figuring out what the illustration style should be for this relatively new brand) while working with my teammates to make these engaging and versatile. This project won a Gold regional ADDY.
Collaborators: Amber Nicolini, Jen Rohe
Copywriter: Richard Panes
Creative Director: Nicole Noel
Illustrations and animation by Carly Berry
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