GreenWise Market Made in House Campaign
Our objective was to promote Publix GreenWise Market products that were made in store. My copywriter partner and I put ourselves in the customer's shoes, coming up with a concept for a video that would be appetizing, fun, and memorable. Highlighting the freshness and variety of our made-in-house items was our priority. Our headline and lock-up reminds our audience that our menu selections are made fresh, just for them. Our video tone was playful and energetic, creating excitement about our made-in-store offerings.

Creative Director: Nicole Noel
Art Director: Jimena Lopez
Senior Copywriter: Connor McNulty
Designer: Reem Shuga
Photographer: Brandon Cruz
The following sketches were part of my concept and photo shoot planning. I wanted to give the stylists a good idea of a starting point for overall composition and style.  I always try to give the team I'm working with as much detailed direction as possible, letting them know that I am open to their creative input on set but making sure they have what they need to get started.
The following is a collection of e-mail content blocks that were sent out weekly, each featuring a different product and linking to our Made in House landing page.
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