GREENWISE MARKET - WEEKLY AD CIRCULAR
I designed multiple versions of the GreenWise Market circular as we adjusted to the marketing needs and budget changes throughout the development of the brand. This was a really fun and challenging project, as there were many moving parts and limitations (specific number of allocations per page, department requests, etc.) After many iterations, we arrived at the shown design, which includes images for the majority of the products and a clean and consistent design that makes it easy for the customer to browse what's on sale for the week. GreenWise Market strategy focuses on quality and shopping experience and I really wanted the circular to reflect that. One of my favorite parts of this project was getting to add sections to the circular that made shopping easier and more enjoyable for our customers (seafood mission, produce supplier stories, and special diet sale sections.)
During my time leading the circular creative, I also art directed countless photography shoots to gather photography for the cover and hero sections of the ad.
Copywriter: Richard Panes
Creative Director: Nicole Noel
Creative Director: Nicole Noel
Photographers: Brandon Cruz, Suzanne Clements, Zach Odom
I was also responsible for all of the circular food photography direction. Making sure shadows, food and prop styling were consistent across the board, building shot lists and executing photoshoots on a monthly basis. Below you can see some of my planned sketches and some examples of final shots.
