HAPPY COW rebrand
HappyCow is a favorite in the veggie-loving community because it locates, highlights and promotes plant-forward businesses. Users can search restaurants through the app to find the best veg options in any city.
We modernized the brand to make it feel fresh and energetic. We wanted to keep some aspects of the original logo for familiarity. We updated the cool purple from the original logo to Eggplant Purple and added Pitaya Pink to make the logo stand out. These vibrant colorsre reminiscent of fresh foods and ingredients. The font used is modern easy to read, while the upwards curve in the type is a nod to the word "happy." The cow is a much more simplified version of the original cow cartoon, making it more legible at a smaller size, and there's a small heart on the cow's face to symbolize the love for animals that's so important in the veg community.
(original HappyCow logo)
MERCH
Merch is playful and fun, different elements from the logo are taken and applied in new ways to create patterns. The word "HAPPY" on the stickers is transparent, to let colorful backgrounds feel more personalized for the user.
Photo by Yellow Cactus via Unsplash
Photo by The Graphic Space via Unsplash
Photo by Quokka Bottles via Unsplash
DIGITAL
The round lock-up is used to give restaurants and recipes the HappyCow seal of approval. Photography is bright, natural, and appealing. Fresh dishes and ingredients are highlighted often. The word HAPPY is transparent and lets colorful ingredients and background colors shine through.
