PUBLIX GIFT CARDS
Our goal was to explore a variety of designs, quickly. I explored many solutions that used type-only treatments, illustration and photography to create a range of gift cards that stand out on the shelf with an overarching grocery theme. The explored approaches also aim to be suitable for a variety of gifting occasions. We put ourselves in the customer's shoes when thinking of concepts for these occasions and holidays. What would we like to receive from loved ones? What would our moms like? Fun and flexible projects that go a little deeper into defining the brand voice have always been my favorite.
Copywriter: Max Barashenkov
Art Direction & Design: Jimena Lopez
Illustration: Marisel Ortega
Photography: Brandon Cruz
Copywriter: Max Barashenkov
Art Direction & Design: Jimena Lopez
Illustration: Marisel Ortega
Photography: Brandon Cruz
The concepts above were not selected and did not make it to the final round.
(But I love them nonetheless)
(But I love them nonetheless)
Most of these are concepts that would have been illustrated or photographed accordingly if selected. Abstract fruit and spaghetti illustrations by Ana Zaja Petrak.
