PUBLIX PLASTIC BAG RECYCLING CAMPAIGN
The goal was to demonstrate Publix’s ongoing commitment to the environment and to educate consumers about the plastic bag recycling process.
We created a story-driven, visually engaging video that delighted our viewers. This video was exciting look inside the plastic bag recycling process told from the perspective of a pre-teen girl who recently learned about the journey her family's bags take after they drop them off at the store.
We created a story-driven, visually engaging video that delighted our viewers. This video was exciting look inside the plastic bag recycling process told from the perspective of a pre-teen girl who recently learned about the journey her family's bags take after they drop them off at the store.
Director: Pete Gill
Art Director: Jimena Lopez
Copywriter: Lindsay Fraser
Producer: Virginia Celoria
Creative Director: Matt Ruecker
Photographer: Brandon Cruz
Art Director: Jimena Lopez
Copywriter: Lindsay Fraser
Producer: Virginia Celoria
Creative Director: Matt Ruecker
Photographer: Brandon Cruz
This cross-channel campaign included digital, print, and video components. The examples below are store signs found next to each register, representing the 3 main steps in the plastic bag recycling process, encouraging customers to learn more. (That's my hand!)
The following are rough mock-ups for where the print channels mentioned above could be found in-store.
