Local Group Creative - GreenWise Market Social

GREENWISE ORGANIC SOCIAL CONTENT

The following posts were created for use on Publix GreenWise Market's Instagram and Facebook pages to promote sale items, trendy foods, and lifestyle imagery that were relevant to our audience. Jimena was part of the social media creative strategy team and came up with posts that would be memorable, aspirational and fun. Jimena was responsible for the concept, art direction, retouching and animation of the following posts, including many more on the @PublixGreenWiseMarket Instagram from the beginning of 2017 to the end of 2021. Occasionally she would also shoot some of the social content at home or outdoors to add a mix of UGC-style posts.

Creative Direction: Nicole Noel
Art Direction & Design: Jimena Lopez

Photography: Suzanne Clements, Megan Byrne, Zach Odom, Brandon Cruz