In August of 2023, we were hired to create the brand identity for a producer named Virginia Celoria. We started by doing research and learning more about her services, skills and priorities. We then worked with her to define her brand values, which would inform her brand's personality and tone of voice. Virginia wanted her brand to feel friendly, feminine and professional. One of the challenges of this project was creating a brand identity that balanced the seriousness of some of the work Virginia does with the softer, funner side of her entrepreneurial spirit, which involves baking sweet treats. We found a way to combine all of those qualities and present a polished, clean & fun brand identity that gives her the flexibility to communicate seriousness and professionalism just as effectively as femininity and fun. We also provided photography services for updated headshots that aligned perfectly with her new branding.